About CAMS

A coach-friendly operating system for the whole swim club.

CAMS connects signup, legal packs, scheduling, attendance, billing review, admin approvals, accounting, and parent communication so coaches can spend less time chasing admin and more time coaching.

Coach dashboard demo concept

Today: Gold Squad

Coach alerts

3 swimmers missing medical infoReview
2 sibling discounts pending checkBilling
Lane 5 schedule changedSent
Monthly review due FridayAction
Coach experience

The coach sees the work in the order it actually happens.

The goal is not to make coaches become administrators. CAMS gives them the minimum useful tools at the right time: who is swimming, who is missing, what changed, and what needs attention.

Plan the session

A coach opens their schedule and sees the swimmers assigned to each session, lane notes, group billing context, and any profile warnings before they get to the pool deck.

8 swimmers expected 2 profile warnings
Coach schedule demo
05:30 Gold Squad - Lane 1/2Ready
06:15 Silver Squad - Lane 3/4Coach note
15:30 Learn to Swim - IndoorNew family
17:00 Masters - OutdoorConfirmed
Full club workflow

From first application to active swimmer, everyone sees the same truth.

Select a stage to see what CAMS would surface to coaches, admin, and accounting at that point in the journey.

Family submits application

Adult or minor signup captures contact details, parent/guardian details, sibling context, medical notes, agreement acceptance, and a digital signature.

Reference createdSWIM-2026-014
Legal pack signedStored
Tracking email sentAuto
Signup pipeline snapshot

New application

Emma Venter, age 12

Legal signed

Admin queue

Group recommendation

Needs coach

Family update

Reference email sent

Tracked
Role clarity

Each role gets a focused view, not the whole kitchen sink.

Coach dashboard

Today's groups, assigned swimmers, attendance shortcuts, medical alerts, monthly review notes, and schedule changes.

Less admin on deck

Admin operations

Signup approvals, legal documents, swimmer profile cleanup, group placement, parent follow-ups, and staff user management.

Cleaner approvals

Accounting queue

Signup invoices, repeating invoices, Xero contacts, payment capture, account codes, fee exceptions, and debtor reporting.

Xero ready

Family communication

Application tracking, legal signing links, missing information requests, status emails, and clear next steps.

Fewer phone calls
Communication workflow

The system can tell people what changed, without making coaches chase everyone.

Coach note to admin

"Move Liam to Silver Squad from June. Attendance is consistent and pace has improved."

Admin notified

Admin note to family

"Please confirm updated emergency contact details before the next session."

Email sent

Accounting note

"Sibling tier mismatch detected. Review repeating invoice before Xero sync."

Billing queue

Parent tracking

"Your application is approved. Watch for billing and first-session details."

Visible online
CAMS: Emma has been assigned to Gold Squad. First session: Monday 15:30.
Parent: Thanks. Can we confirm the fee group?
Admin: Fee group is Gold Junior. Accounting will generate the signup invoice today.
Parent: Great, thank you.
What changes day to day

Practical wins for coaches, admin, and accounting.

Faster attendance

Coaches record the session from one screen and reports update without spreadsheet merges.

Pool-deck friendly

Cleaner signup handoff

Legal, medical, contact, adult/minor, and sibling data arrives before admin activates the swimmer.

Less retyping

Billing visibility

Coaches can flag group changes and accounting can review fee impact before invoices go out.

Fewer surprises

One shared record

Families, coaches, admin, and accounting stop working from different versions of the truth.

Connected workflow